In this step-by-step guide, I’ll show you how to make a world-class description of your business idea that will explain...


  • Who you are,
  • What your business idea is,
  • Who your ideal customer is,
  • What success in your business looks like.

This information will be the North Star you need to safely guide you through the world of business.


You’ll go from a vague, unimpressive description of your mission…


  • “Hi, I’m Joe and I want to do something involving education.”


And shift to a clear, specific and inspiring mission statement like this...


  • “I’m Joe and I’m going to start a business that helps first-generation college students access necessary school supplies and affordable books. My goal is to serve 10,000+ students nation-wide.”

Find your business North Star and get the clarity and confidence you need to attack your dream!