In this step-by-step guide, I’ll show you how to make a world-class description of your business idea that will explain...

 

• Who you are,
• What your business idea is,
• Who your ideal customer is,
• What success in your business looks like.

This information will be the North Star you need to safely guide you through the world of business.

 

You’ll go from a vague, unimpressive description of your mission…

 

• “Hi, I’m Joe and I want to do something involving education.”

 

And shift to a clear, specific and inspiring mission statement like this...

 

• “I’m Joe and I’m going to start a business that helps first-generation college students access necessary school supplies and affordable books. My goal is to serve 10,000+ students nation-wide.”